Marketing

How Indie Creators Can Give Mainstream Comic Publishers a Run for their Money

How Indie Creators Can Give Mainstream Comic Publishers a Run for their Money

When David fought Goliath, he didn't try to wrestle him. Instead, he slung one of his stones at the giant's head and felled him 

He knew his advantage. Yes, he was tiny. But he was a great shot with his sling and he was able to use his strengths to win what people thought was an impossible fight.

In comics there are a lot of Davids trying to wrestle giants. Independent creators who are fighting to compete with mainstream publishers when those companies have more manpower, greater resources, and larger fanbases.

Why You're Not Selling More Comics

Why You're Not Selling More Comics

It's taken as a given that comics don't make money. Obviously the direct market has its share of difficulties - between monopolized distribution and a high barrier to entry for potential readers - but even online comics are regarded as financial sinkholes. Despite that, more and more creators seem to be able to make a living making comics. They're leveraging crowdfunding, consistency in publishing, and their own creativity to claw (yes I went for the extra alliteration here) their way toward financial independence.

If comics could just sell more copies, though (both within the direct market and outside of it), a lot of these problems would be fixed.

But it's hard to sell comics, right? People just don't read comics.

Wrong.