Why You're Not Selling More Comics

Why You're Not Selling More Comics

It's taken as a given that comics don't make money. Obviously the direct market has its share of difficulties - between monopolized distribution and a high barrier to entry for potential readers - but even online comics are regarded as financial sinkholes. Despite that, more and more creators seem to be able to make a living making comics. They're leveraging crowdfunding, consistency in publishing, and their own creativity to claw (yes I went for the extra alliteration here) their way toward financial independence.

If comics could just sell more copies, though (both within the direct market and outside of it), a lot of these problems would be fixed.

But it's hard to sell comics, right? People just don't read comics.

Wrong.

Don't Break In, Build a Career

Don't Break In, Build a Career

Last week I wrote a blog post about how new talent fits into the Image Comics model, if at all, and people responded it to well.

Despite that, or perhaps because of it, I had a tough time deciding how to follow up the article, but in the end I decided to write the post you're reading here now because I wanted to expand on one aspect of a topic I touched on in that last post.

And though this week's post, like last week's, is directed towards the Comic Industry and comic creators, I think what I have to say holds true for just about any creative industry.

Why Image is Not For You

Why Image is Not For You

Last week I wrote a post praising Image for its role at the vanguard of this Second Golden Age of Comics, as a champion of creator-owned, helping redefine our industry and propel the medium beyond audiences' preconceived notions that comics are just Marvel or DC. (Click here to read it). 

In it I also mentioned Image Expo and this week I wanted to talk about a complaint that seems to get raised every time Image announces its next slate of books. The complaint is that Image is not publishing new creators, or at least not publishing *enough* new talent.

While I can understand the sentiment - seeing as it usually comes from other aspiring professionals like myself - I've always found it problematic, because...